17dots
17dots is a boutique design agency I founded to bring structure, clarity, and creativity to digital products. I created the entire website and brand identity from scratch — as both the designer and the client — to reflect our values and vibe.
Client
Greetings
Service Provided
Web Design, UX/UI Design, Branding
The Goal:
To design a bold yet minimalistic website for my own agency that clearly showcases what we do — and feels like something we’d build for a client. The brand needed to communicate trust, precision, and modern creativity.
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The Challenge:
Balancing self-expression with usability. Designing for yourself is tricky — you want to show personality without sacrificing structure. I also wanted the site to feel alive, modular, and scalable for future updates.
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The Result
A clean, expressive website that sets the tone for 17dots as a studio. It serves as both a portfolio and a sandbox — showing how I think, how I design, and how I work with clients. And yes, it was built in Framer.
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